Mangools
Keyword Research
Five-tool SEO suite built around KWFinder keyword research
From $37.70/mo
SpyFu
Competitor PPC and SEO research with over a decade of historical data
Last updated July 27, 2026
SpyFu's whole premise is competitive intelligence rather than general-purpose keyword research. Type in any domain and see its organic rankings, its Google Ads history, and how both have changed over more than a decade. That historical depth is the standout feature. Most competitors show current-state data or a year or two of history; SpyFu's archive goes back over ten years, useful for spotting long-term strategy shifts rather than just this quarter's snapshot.
Pre-built Google Ads campaigns, generated from a competitor's actual ad copy and keywords, are a genuinely unusual feature for a tool in this category, aimed squarely at PPC teams who want a researched starting point rather than a blank campaign. Rival Flow, the AI layer added across every tier, extends the same competitive-analysis idea into AI search visibility.
The Basic tier is priced well but caps search results at 10,000 rows, which is limiting for serious research. Unlimited results are only available in Pro+AI. The first-month discount pricing on Pro+AI ($59, then $119) is also worth noting carefully before committing, since the ongoing rate is considerably higher than the intro price.
What you get with SpyFu
Competitor Domain Search
Full organic and paid keyword history for any competitor domain, going back over ten years.
Ad History
See exactly which Google Ads a competitor has run and how their bidding strategy changed over time.
Pre-built Ad Campaigns
Generates ready-to-launch Google Ads campaigns from a competitor's actual keywords and copy.
Rival Flow AI
Extends the competitive-research approach into tracking AI search visibility.
Sales Leads
Generates lead lists filtered by the SEO and PPC weaknesses SpyFu has already identified.
What SpyFu does well, and where it falls short
Strengths
- Historical data depth (10+ years) is a genuine standout in this category
- Pre-built ad campaigns from competitor data are a rare, practical feature
- 30-day money-back guarantee with an explicitly easy cancellation process
Limitations
- Basic tier's 10,000-row cap is limiting for serious research
- Pro+AI's discounted first month masks a considerably higher ongoing rate
- Built around competitor research first, general keyword discovery second
SpyFu pricing
Basic caps search results and exports at 10,000 rows; Pro+AI and Team unlock unlimited results. Pro+AI's monthly price shown is the first-month rate; it renews at $119/month if not on annual billing.
| Plan | Monthly | Annual /mo | Includes |
|---|---|---|---|
| Basic | $39 | $29 | 10K row results/exports · 1 site tracking project · 5K weekly tracked keywords |
| Pro + AI | $119 | $89 | Unlimited results & exports · 10 site tracking projects · 15K weekly tracked keywords |
| Team / Agency | $249 | $187 | Unlimited everything · 5 users included · 50K weekly tracked keywords |
Verified against the official pricing page on July 27, 2026.
Verdict
Use SpyFu
- You want to see a competitor's full organic and paid keyword history, not just a current snapshot.
- You run Google Ads and want ready-to-launch campaigns built from a competitor's actual keywords and copy.
- You want a low-risk trial; the 30-day money-back guarantee has an explicitly easy cancellation process.
Skip SpyFu
- Your research is high-volume; the Basic tier's 10,000-row cap is limiting for serious work.
- You are comparing the discounted first-month price; the ongoing Pro+AI rate is considerably higher.
- You want a general keyword discovery tool first; SpyFu is built around competitor research, not broad discovery.
SpyFu reviews from real users
Ratings from trusted review communities.
Related tools
Try these tools as well to complement SpyFu.
Serpstat
Keyword Research
All-in-one SEO platform with an AI brand-monitoring add-on
From $50/mo
Moz Pro
Keyword Research
The original SEO metrics platform, built around Domain Authority
From $79/mo
SE Ranking
Keyword Research
All-in-one SEO and AI-search platform priced for agencies
From $103.20/mo
Ubersuggest
Keyword Research
Neil Patel's budget SEO suite, from $29/month
From $29/mo
Ahrefs
Keyword Research
Backlink and keyword data at scale, built for serious SEO work
From $29/mo