Brand Authority Score

What is Brand Authority Score Checker?

AI Brand Authority Score Checker lets you know how ‘trustworthy’ and ‘important’ Artificial Intelligence (AI) considers your brand to be. This matters because the AI Brand Authority Score Checker works very much like a Language Learning Model (LLM) or a search engine's algorithm. When it comes to trusting and recognizing a brand as a source of expertise and a reliable source of information online.

An AI Brand Authority Checker gives you an understanding as to how AI perceives your brand. This gives an idea about how your brand’s trustworthiness is evaluated via AI algorithms. Since, LLMs are being used extensively in the generation of search results and in understanding content, understanding how LLM is perceiving your brand matters for SEO.

The benefits of an AI Brand Authority Score Checker include:

• Provides knowledge of strengths and weaknesses as per AI so that you have a deeper understanding of how your brand appears to search engines.
• Enhances brand reputation since just having good customer reviews is not enough, what is important is equally important is how relevant and authoritative your brand is to search engines.
• Provides a competitive advantage as you get a clearer understanding of what you should do to improve your brand’s clarity and perception, which provides an edge over competitors.
• Helps in data-driven decision-making, as you can base improvement suggestions on the ‘improvement areas’ that the Brand Authority Score Checker’ provides.

To get the Brand Authority Score, all you need to do is enter the name of the brand in the search box and click on ‘Get Brand Authority Score’. This score is based on how AI perceives your brand based on mentions, sentiments, etc.

The AI Brand Authority Checker provides the overall brand score out of 100 and to substantiate this score further it provides you with information on the brand strengths and the areas open to improvement. Recent mentions too are given as is information on the brand’s perception which you can check to see if it aligns with the image that you are trying to put out for the brand.

The Brand Authority Checker’s results can be downloaded as a PNG file or shared via link or social media with your team.

What is a good Brand Authority Score?

While there is no standard and universally accepted parameter for a good Brand Authority Score, however, out of 100, a score above 70 indicates higher brand authority as well as influence. But the true value of the score depends on your competitors and industry, as what might be perceived to be excellent in one niche might be considered to be lackluster in others.

How often should I check my Brand Authority Score?

Brand Authority Score should be monitored regularly so that changes in trends can be observed. If you do not have a Brand Authority Score check timetable set at present, then you can start with monthly checks.

Monitoring can be a very stressful task too as there are many fluctuations. A good rule of thumb is not to be too worried about daily or weekly trends, and instead to focus on the bigger picture and consider trends over time.

What factors influence Brand Authority Score?

The brand authority score does not just depend on positive user reviews or a strong reputation online. There are 5 factors that influence Brand Authority Score as mentioned below:

1. Backlink profile improves your website’s credibility when you have links from other reputed websites leading to your own.
2. Brand popularity can be gauged by how much traction your brand receives through searches and how well recognized it is.
3. Social media presence is important as it displays how connected your brand is with your audience, and so an active and engaging social media profile makes all the difference.
4. Online mentions imply how frequently and in what context your brand’s name features on other online platforms in blogs, news articles, etc.
5. Online reviews and reputation indicate how your customers perceive your brand, so positive reviews build trust and credibility ad influence potential customers.

Thus, it isn’t just the customers that you need to focus on, to make your brand authority rise you need to now factor in social media and your brand’s internet presence as you not only reach a global audience — your brand establishes itself as a global presence.

How can I improve my Brand Authority Score?

It is possible to improve your rand’s authority score using the help of these 6 factors, as are listed below.

• Build backlinks of high-quality by earning links from reputed websites that are from your industry.
• Engage on social media so that your brand is seen to interact with your customers for a strong social presence.
• Optimize your website so that it is search engine friendly — this directly impacts SEO.
• Manage your brand’s reputation online by proactively replying to negative feedback and trying to resolve conflicts.

From the above, you might feel that building a strong brand authority score is difficult, but you can start with one or two of the strategies and use the Brand Authority Score Checker to monitor how well they work. However, ensure you give time for them to work!

Is the Brand Authority Score the same as Domain Authority?

No, while Brand Authority Score and Domain Authority are related, they are not the same as Domain Authority is a factor of Brand Authority. DA is a metric that was developed by MOZ to predict how well a website would rank on the SERPs. Its focus is more on the backlink profile of the website. Learn how to check domain authority.

Brand authority, on the other hand, holds a wide range of factors from brand reputation to online mentions and social media presence.