ProRankTracker

ProRankTracker prices itself around a unit it calls a Term rather than a keyword count. Organic rank tracking uses one Term per keyword; checking AI Overviews or AI Mode for the same keyword uses two, since it's effectively pulling two different types of result.

It's a slightly more complicated way to think about usage than a straight keyword cap, but it means you're not paying the same rate for a classic blue-link check as you are for an AI visibility check that costs the vendor more to run.

Daily rank updates cover desktop, local and mobile, with Google Business Profile map-pack tracking built in from the entry Starter plan, so local businesses don't need to add a separate tool for GBP visibility. The feature that stands out for agencies is the MyRanks Clients App, a branded portal clients can log into directly to see their own ranking data, rather than waiting on a PDF report. Pro and up also gets Looker Studio integration and unlimited custom reports.

Where ProRankTracker gets genuinely useful for larger agencies is update-on-demand and API access on the Agency tier, letting you refresh a client's rankings outside the daily cycle when something changes, and pull the data straight into whatever system you already report from.

If your keyword list is heavy on AI-tracking prompts rather than plain organic terms, budget for burning through the cap faster than the number on the tin suggests.