Advanced Web Ranking

Advanced Web Ranking has been a dedicated rank tracker since 2003, and it shows in the depth of what it tracks: 48 million keywords across more than 4,000 search engines, not just Google, but YouTube, Amazon, Bing, Naver and Baidu too, with local and mobile results included.

AI Search Visibility has since been built into the same platform, tracking AI Overviews and AI Mode across 170+ countries alongside citations and mentions in ChatGPT, Perplexity, Gemini and Claude.

What sets AWR apart from a plain position tracker is how far past the position number it goes. It tracks pixel position and above-the-fold visibility, so you know not just that you rank third but where that actually lands on the page, plus CTR trends weighted by which SERP features are present. Competitor tracking covers up to 50 competitors at no extra cost, and every plan includes unlimited projects, users and reports, so growing a team or a client roster doesn't add to the bill.

Agencies get real value built in: SEO Forecasting compares the traffic value of ranking organically against what the same traffic would cost through paid search, which is a genuinely useful pitch to a prospective client. White-label reporting on a custom domain, Looker Studio integration and API access round out the Agency plan and up.

The part that trips people up is how keywords are actually counted. A keyword unit is one query, for one search engine, one device, one location, updated weekly. Track daily instead of weekly and you use 7 times the units; add a second device or a second location and usage doubles or triples accordingly.

The 7,000 keywords on the Pro plan can shrink fast once you factor in daily updates across desktop and mobile. White-label branding and API access also aren't included until the Agency plan.