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Oncrawl

Oncrawl

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Oncrawl

Oncrawl

Cross-references crawl, log, and ranking data with zero sampling

Last updated August 3, 2026

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Oncrawl's specific angle is unsampled data at scale, it processes upward of 300 million rendered URLs and 500 million log lines a day, and it leans on that scale as a differentiator against tools that sample large log files rather than process them in full. The practical benefit shows up in log analysis: instead of an estimate of how Googlebot crawls your site, you get every recorded hit from Googlebot, Bingbot, and increasingly AI crawlers like GPTBot, cross-referenced directly against crawl and ranking data in the same platform.

That cross-referencing is really the core of the product. Rather than three separate reports, one for crawl issues, one for log activity, one for rankings, Oncrawl connects them so you can see, for instance, whether a page group with poor internal linking also gets fewer bot visits and ranks worse, in one view instead of three exports stitched together manually. "Lenses" (guided analysis paths) package that cross-referenced data into a form built to be presented and defended in front of stakeholders rather than just explored by an analyst.

As AI-driven search has grown, Oncrawl has added an AI Search Lens that tracks which parts of a site LLMs actually cite versus ignore, and a Content Lens that scores content quality and SEO readiness at scale. Like the other enterprise crawlers in this category, there's no public pricing or self-serve signup, every account starts with a demo, and the platform is built for sites large and complex enough that log-level, unsampled data actually changes decisions.

Oncrawl's core features

Unsampled crawl and log data

Processes full log files rather than sampling them, so bot behavior analysis reflects every recorded hit, not an estimate.

Cross-referenced data 'Lenses'

Guided analysis paths that connect crawl, log, and ranking data into a single view built to be presented to stakeholders, not just explored.

Bot behavior tracking

Analyzes real log data to show how Googlebot, Bingbot, and AI crawlers like GPTBot actually move through the site.

AI Search Lens

Uses crawl and log data to show which parts of the site LLMs actually cite in AI-generated answers, and which they ignore.

Full REST API

Export data, trigger crawls, and pipe Oncrawl data into existing reporting stacks or custom tooling.

Where Oncrawl wins and loses

Strengths

  • Zero-sampling approach to log data gives a more accurate picture of bot behavior than sampled alternatives
  • Cross-referencing crawl, log, and ranking data in one place saves real manual analysis time
  • AI Search Lens is a genuinely useful addition as AI-driven search grows
  • Full API access for teams that want to build custom reporting on top

Limitations

  • No public pricing, every account requires a demo call
  • Built for large, complex sites, overkill for smaller ones
  • Log file analysis requires server access and setup that smaller teams may not have
  • Less name recognition than Botify or Lumar in enterprise SEO circles

Verdict

Use Oncrawl

  • Large or competitive sites where crawl, log, and ranking data need to be cross-referenced
  • Teams that want unsampled, complete log analysis rather than an estimate
  • Tracking AI crawler behavior and content citation in AI-generated answers
  • Organizations that need to present findings to non-technical stakeholders convincingly

Skip Oncrawl

  • You're a solo consultant or small team without server log access
  • You want transparent self-serve pricing without a demo call
  • Your site is small enough that a desktop crawler already covers your needs
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