Botify
Technical SEO
Enterprise SEO platform that unifies crawl, log, and keyword data

Enterprise crawling and monitoring platform, formerly Deepcrawl
Last updated August 3, 2026

Lumar was Deepcrawl until a 2022 rebrand, and it's built for a different problem than a desktop crawler like Screaming Frog or Sitebulb: sites with millions of URLs, multiple brands or subdomains, and a team that needs to know immediately when something breaks rather than discovering it during the next manual crawl. The platform is split into modules rather than sold as one flat product. Analyze handles the core crawling and technical health scoring. Protect runs continuous monitoring and alerts on regressions like redirect loops or accidental noindex tags before they cost meaningful traffic. Monitor gives multi-site, at-a-glance tracking for agencies or enterprises managing many properties at once.
That modularity is also why there's no public price list. Lumar is quoted per customer based on which modules you need, how many URLs you're crawling, and how many sites or brands you're managing, which puts it well outside the reach of a solo consultant or small in-house team who could realistically get the same job done with Screaming Frog or Sitebulb at a fraction of the cost. Customer reviews consistently mention two things: the health-score visualizations make it easy to communicate technical debt to non-technical stakeholders, and the customer success team plays an unusually active role, closer to a managed service than a self-serve SaaS tool.
The honest read is that Lumar is built for a specific customer profile, large or complex sites where a missed regression has real revenue impact, and it isn't trying to compete on price or simplicity with tools built for individual practitioners.
Cloud crawling and technical health scoring at enterprise scale, with segmentation for large or multi-brand sites.
Continuous monitoring that alerts on regressions like broken redirects, accidental noindex tags, or crawl budget waste before they show up in rankings.
At-a-glance tracking across many sites or brands at once, built for agencies and enterprises managing more than one property.
Rolls technical issues up into a single trackable score, making it easier to show stakeholders whether site health is improving or slipping.
Newer tooling aimed at understanding and improving visibility in AI-generated answers, alongside the traditional technical SEO feature set.
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