Peec AI
AI Search Visibility
Prompt-based AI search analytics with visibility, sources, sentiment and API/MCP access.
Paid
Scrunch AI
· AI search monitoring platform that also tracks AI bot traffic and builds agent-ready versions of your site.
Scrunch AI
AI search monitoring platform that also tracks AI bot traffic and builds agent-ready versions of your site.
Chandan KumarScrunch AI is an AI search visibility platform that monitors how a brand appears in generative answers. Core and Agency Core plans track four engines (ChatGPT, Perplexity, Google AI Overviews and Copilot), while Enterprise expands to nine, adding Claude, Gemini, Meta AI, Google AI Mode and Grok. Tracking is organised around unique prompts, with funnel stages, personas, countries, languages and competitors as dimensions, and results include citations and sources, sentiment and share of voice.
Beyond prompt monitoring, Scrunch reports AI agent and bot traffic to a site and runs monthly site audits to surface crawlability and content issues that limit how AI systems read a page. Insights and recommendations point to visibility gaps, and Core includes basic content generation and one page optimization per month.
Its distinctive product is the Agent Experience Platform (AXP), which serves AI-optimized versions of pages to AI agents without changing the human-facing site. AXP, API access, Looker Studio, MCP access and multi-country tracking are Enterprise features, and plans are priced per brand. That suits agencies and larger organizations more than small sites watching a few prompts.
What you get with Scrunch AI
Prompt and persona tracking
Tracks unique prompts across funnel stages, personas, countries and competitors, reporting rankings, share of voice and trends.
Citation and source analysis
Shows which sources AI platforms rely on when they answer tracked prompts.
AI agent traffic
Reports AI bot and agent visits to a site and diagnoses crawl issues.
Site audits
Runs monthly audits of site pages to flag issues affecting how AI systems consume them.
Agent Experience Platform
Serves AI-optimized versions of pages to AI agents while leaving the human experience unchanged (Enterprise).
What Scrunch AI does well, and where it falls short
Strengths
- Tracks AI bot and agent traffic, not just answer mentions
- Separate Agency Core plan with unlimited licenses and pitch workspaces
- 7-day free trial on the entry plans
- Persona, country and funnel-stage segmentation of prompts
- Enterprise tier adds API, Looker Studio, SSO and MCP access
Limitations
- Entry price of $250/month is high for small teams
- Only 4 LLMs on Core; Claude and Gemini need Enterprise
- Priced per brand, so multi-brand tracking gets costly
- API, MCP and the Agent Experience Platform are Enterprise-only
Scrunch AI pricing
Core is $250/month for brands and Agency Core is $500/month; both include a 7-day free trial. Enterprise is custom, and annual discounts are offered to Enterprise clients only.
| Plan | Monthly | Annual /mo | Includes |
|---|---|---|---|
| Core | $250 | — | 125 unique prompts, 1 brand workspace, 5 user licenses, 5 site audits per month, 1 country and persona, 5 competitors; 4 LLMs (ChatGPT, Perplexity, Google AIO, Copilot). |
| Agency Core | $500 | — | 250 unique prompts, 3 brand workspaces plus 3 pitch workspaces, unlimited user licenses, 5 site audits per brand per month; same 4 LLMs as Core. |
| Enterprise | — | — | Custom pricing. Custom prompts, workspaces and seats, 9 LLMs, Agent Experience Platform, API access, SSO and a dedicated account team. |
Verified against the official pricing page.
Verdict
Use Scrunch AI
- Agencies reporting AI visibility for several clients
- Monitoring which AI bots crawl a site
- Segmenting AI answers by persona and funnel stage
- Enterprises that need agent-ready page versions
Skip Scrunch AI
- You need Gemini or Claude tracking without an Enterprise contract
- You have a small budget or only a few prompts to watch
- You need API access on a self-serve plan
- You want to track many brands on one low-cost plan
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