Omnisend

Omnisend is built to drive ecommerce sales through email, SMS, and web push. That focus shows up everywhere in the product. Pre-built automation workflows for abandoned carts, welcome series, and back-in-stock alerts come ready to use rather than requiring a build from scratch. Reporting is oriented around sales and revenue attribution rather than opens and clicks alone.

The free plan is a good starting point with 250 contacts and 500 emails/month with access to core features. Omnisend explicitly markets itself as a lower-cost alternative to Klaviyo, the category's dominant ecommerce-focused competitor, claiming savings of up to 35% at comparable list sizes. SMS is priced separately by volume rather than bundled into plan tiers, which keeps the base plan price down for stores that don't use SMS.

What Omnisend isn't built for is general content marketing or newsletter publishing outside an ecommerce context; there's no course creator, no landing-page-first workflow the way Kit or GetResponse offer, and the whole platform assumes a connected storefront like Shopify, WooCommerce, BigCommerce, and similar driving the contact list. For a store that wants email, SMS, and web push unified around sales automation, that focus is undoubtedly the point.