Omnisend
Email Marketing
Email and SMS built around ecommerce sales
From $16/mo
Brevo
Email, SMS, and WhatsApp marketing with a free plan
Chandan KumarLast updated August 4, 2026
Brevo, formerly Sendinblue, prices differently from most of the email marketing software.
Instead of charging by contact count, its free and lower tiers are built around monthly send volume. This means a business with a large but infrequently emailed list can stay on a cheaper plan than it could on a per-contact competitor. That single decision is probably Brevo's biggest differentiator in comparisons against Mailchimp.
Beyond pricing, Brevo has grown into a multi-channel platform: email alongside SMS, WhatsApp campaigns, marketing automation, A/B testing, and AI-assisted send-time optimization. Higher tiers add contact scoring, ecommerce-specific recommendations, and an AI segmentation assistant, aimed at teams that want one platform handling several channels rather than stitching together separate tools.
Brevo's interface and feature set have grown denser as the product has expanded from an email marketing tool. For a business that wants multi-channel marketing in one platform without paying per contact, that trade-off is worth it. But for a solo newsletter writer who just wants to write and send, it can feel overwhelming.
Brevo's core features
Volume-based pricing
Priced by monthly email volume rather than contact count, so a large but low-frequency list doesn't automatically push you to a higher tier.
Multi-channel campaigns
Email, SMS, and WhatsApp campaigns from the same platform and contact list, rather than separate tools per channel.
Marketing automation
Unlimited multi-step automated workflows on paid plans, covering welcome series, abandoned cart, and re-engagement flows.
AI send-time optimization
Automatically sends each contact's email at their individually predicted best-engagement time.
Advanced segmentation and scoring
Contact scoring based on engagement and behavior, used to trigger automations or build targeted segments on higher tiers.
Where Brevo wins and loses
Strengths
- Volume-based pricing rewards a large, engaged list rather than penalizing contact count
- Genuine multi-channel platform: email, SMS, and WhatsApp in one place
- No credit card required for the free plan
- AI tooling covers segmentation and send optimization, not just copywriting
Limitations
- Interface has grown more complex as the platform expanded beyond email
- Higher tiers needed for full automation and AI features
- Landing page and design tools are less polished than dedicated builders
- Support response times can lag on lower tiers
Brevo's pricing breakdown
Free plan is unlimited contacts with a daily sending cap. Starter begins around $8/mo (converted from GBP), Standard (most popular) around $17/mo, both scaling with monthly email volume. Higher-volume Business/Professional tiers price further up from there. No credit card required to start free.
| Plan | Monthly | Annual /mo | Includes |
|---|---|---|---|
| Free | Free | Free | 300 emails/day · unlimited contacts |
| Starter | $9 | $8.08 | 5,000 emails/mo · email & SMS · AI content generator |
| Standard | $18 | $16.17 | Marketing automation · A/B testing · landing pages |
| Professional | $499 | $449.08 | 150,000 emails/mo · WhatsApp/push · AI segmentation |
Verified against the official pricing page on August 4, 2026.
Verdict
Use Brevo
- Businesses with a large list but infrequent sending, where volume-based pricing wins
- Teams wanting email, SMS, and WhatsApp in a single platform
- Anyone prioritizing a genuinely free, unlimited-contact starting plan
- Ecommerce teams wanting contact scoring and behavior-based automation
Skip Brevo
- You want the simplest possible newsletter-only interface
- You send very high volume relative to a small list, where per-contact pricing may be cheaper
- You need best-in-class landing page design tools bundled in
What users say about Brevo
Ratings from trusted review communities.
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