Mailchimp
Email Marketing
An old player, now bundled with AI and automation
Visit Kit
Kit rebranded from ConvertKit to reflect a broader ambition to offer the full toolkit a creator needs to grow an audience and monetize it, paid newsletter subscriptions, digital product sales with low transaction fees, and paid recommendation networks. This helps creators cross-promote to each other's audiences. That last piece, the recommendations network, is unique and has become one of Kit's more distinctive growth features for newsletter writers.
The free Newsletter plan is good, with unlimited landing pages, forms, and email broadcasts included up to 1,000 subscribers, with one basic automation.
Paid tiers add unlimited visual automations, email sequences, A/B testing, and Kit MCP, letting AI assistants interact with a creator's Kit account directly, an early and genuine agentic integration.
Kit is not a general-purpose business marketing platform. There's no CRM, no sales-pipeline tracking, and ecommerce support is limited to simple digital product sales rather than a full storefront.
For an individual creator, newsletter writer, or course seller monetizing an audience, that focus is exactly the appeal.
Monetize a newsletter directly through subscriptions, with Kit handling billing and access rather than needing a separate platform.
Cross-promote with other creators' newsletters to grow subscribers, a distinctive growth channel not offered by most competitors.
Unlimited automated sequences on paid plans, covering welcome series, tagging, and audience segmentation based on behavior.
An MCP server that lets AI assistants like Claude interact directly with a Kit account, an early genuine agentic integration in this category.
Sell digital products, courses, or paid subscriptions directly, with simple product pages and low transaction fees.
Newsletter (free) plan covers up to 1,000 subscribers with limited automation. Creator is $33/mo, Pro is $66/mo when billed annually.
| Plan | Monthly | Annual /mo | Includes |
|---|---|---|---|
| Newsletter | Free | Free | 1,000 subscribers · 1 basic automation · unlimited landing pages |
| Creator | $39 | $33 | 1,000 subscribers · unlimited automations · Kit MCP · SMS marketing |
| Pro | $79 | $66 | Subscriber Signals · engagement analytics · unlimited users |
Verified against the official pricing page on August 4, 2026.
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