Frase

Frase began as an AI research-and-brief tool and now positions itself as a content operating system for both Google and AI search. Its workflow starts by looking at a site's search data, competitors and existing pages, then proposes opportunities, drafts articles with an AI agent, scores them for SEO and GEO, and publishes to WordPress, Webflow, Sanity, Wix or its own FraseCMS. A Content Guard feature watches a set number of pages for ranking decay, and AI Visibility tracks citations in ChatGPT and Google AI, with more platforms added on higher tiers.

Plans scale by seats, sites and monthly volume rather than by feature type. Starter covers one seat and one site with 10 articles and 50 audit pages per month. Professional adds three seats, five sites, a content calendar, internal linking suggestions and AI crawler monitoring, while Scale supports five seats, up to ten domains, client-ready exported reports and broader AI Visibility coverage including Claude and Gemini. White-label reports, SSO and custom limits are reserved for Enterprise. Frase also exposes an MCP server and CLI on every plan, so it can be driven from tools such as Claude, ChatGPT and Cursor.

The main trade-off is scope. Frase has moved beyond a lightweight real-time content editor toward an agent-driven workflow with monthly article and audit quotas, so buyers who only want a simple content score may pay for more than they use. Cost also rises noticeably from Starter to Scale, and agencies needing white-label output must move to a custom Enterprise contract.